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Merchandising for e-Textbook Minisite

  • Researched and recommended 22 main subject categories and roughly 100 subcategories for Copia e-textbook minisite to make titles browsable
  • Contacted major textbook publishers Pearson, Cengage, and Wiley to request e-textbook bestseller spreadsheets and supplemented these SKUs with internal sales data plus major e-tailer bestseller lists
  • Populated 10 categories — from Accounting and Business & Finance to Psychology and Science & Math — with 500 to 600 SKUs.
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